Amnesty International Campaign

Child mortality statistics are staggering. In the world’s poorest countries, over 30 000 children under the age of five die each day from preventable causes related to conditions of extreme poverty. Analysts say that often casualties could be prevented if basic sanitation were available. According to United Nations statistics, as many as 4 billion people (two thirds of global population) lack access to safe, clean water. While a severe lack of goods and services hurts every human, it is most threatening to children and it creates an environment that is damaging to their development. Every 3.6 seconds one person dies of starvation. Usually it is a child under the age of 5. 

People can’t actively work to fix a problem if they do not know a problem exists. Finding solutions for child poverty requires a society to tackle the social issues that allow child poverty to continue and hopefully eventually bring the world closer to ending child poverty.

My campaign is called "SHOUT! For those who don't have a voice". The concept is to make people aware that they can, infact help out by joining and donating to the Amnesty International non-profit Organisation.

BROCHURE

TSHIRT DESIGN AND BANNER

Design & Dissent: Feminism (one minute movie campaign)

The movie ended up being about how feminists still ‘practice’ racial discrimination amongst themselves, so I had to continue my campaign in a way which would compliment the movie but also extend the concept and make the message clear. Considering that I wanted to show that as it is, the movement of feminism is not ‘strong’ enough to be taken seriously because it has cracks in its foundations, I then based my concept around the call to action for feminists to unite.

My campaign concept was based on a piggy back of the existing American Feminism campaign, “This Is What Feminism Looks Like” . This was a very publised and generalised campaign which while calling for more members, also educated more people to the constitution of feminism of what they fight for. The campaign thrived more on social networks, where anybody could place a picture of themselves with the title “This Is What Feminism Looks Like” and just lime that, could be extending the message to more people. This was a very successful campaign.

Using this idea would fit perfectly into what I was trying to achieve as I was to illustrate that feminists need to unite. To cater to this, I would take pictures of the most random characters, and state that anybody can be a feminist, and one can never really tell, but all members should be accepted and not discriminated against. I planned to take pictures of both genders, all races, and from all kinds of cultural backgrounds; and have the strapline saying “This Is What Feminism Looks Like.”

PACKAGING:     CD COVER; POINT OF SALE STAND

VIRAL MARKETING:     POSTCARDS

VIRAL MARKETING:     POSTER PLACEMENT

Design & Dissent: Feminism (one minute movie)

The brief was to do a research presentation under the theme ‘Feminism’, and then produce a one minute long movie. As Feminism is a very broad theme, we decided to break it into sub-topics, i.e. racial inequality, gender inequality, for the sake of the movie and the campaign. 

After having compiled our research (above), we decided to produce the movie under the sub-topic "racial inequality". Our movie's tagline is "how can you seek equality without equality". Here is the final product. 

*cast: Sinazo Gwambe, Phila Mtetwa, Kate Wells, Athinia and Stella Jele

*group members: Nokuzola Mkhize, Bongumusa Gama, Mvelo Gwambe, Nzuzo Mtetwa, Moses Ntsume and Thabiso Molefe.